Wednesday, November 19, 2008

Google's Schmidt calls for more innovation, stronger infrastructure

WASHINGTON--Government leaders need to do more than provide bailout money for America's flailing economy, Google CEO Eric Schmidt said Monday. They need to use the bailout programs as an opportunity to invest in infrastructure and look for more innovative solutions to persistent problems.

Addressing a large audience of academics, government workers, and others in Washington on Monday in his role as chairman of the board of the New America Foundation, Schmidt laid out the myriad ways in which the government could open the doors for innovation and long-term economic growth.

While he claims he is not interested in becoming President-elect Barack Obama's chief technology officer, Schmidt's talk on Monday gave not only technical solutions to problems like the need for new energy sources and immigration reform, but policy-based answers as well.

Google CEO Eric Schmidt on Monday discussed ways the government could spur economic growth through innovation and investments in infrastructure.

(Credit: Stephanie Condon/ CNET News)

Google has already made inroads influencing how the government conducts its everyday business, as evidenced by Obama's use of YouTube, and the firm opinions Schmidt offered Monday indicate the company could have a strong voice in the political philosophy of the next administration as well.

"This may be the toughest economic time that most of us will face in our lifetimes," Schmidt said, but it is also a time to look for opportunities.

"Let's not just have bailout programs," he said. "Why don't we use the stimulus money to get infrastructure built?"

Schmidt emphasized the need to invest in infrastructure, both physically and otherwise. He suggested opening up the development of smart electric grids to more innovation and creating more competition among broadband providers.

"We have to find the right balance of incentives," he said. "We've had the most extreme version of the free market approach, and we've seen some of its consequences."

Those incentives, he said, could include giving matching funds to state utilities for energy efficiency programs they already run. It could also mean funding auto companies that meet emissions standards.

Government systems could also benefit from modeling the open nature of the Internet, Schmidt said.

"Open systems have this clear promise of innovation and greater choice," he said.

He called the Federal Communications Commission's decision to open up unused broadcast TV spectrum for unlicensed use an "act of remarkable courage, and one which we applaud."

"You never know where innovation's going to come from, but with an open platform, you welcome it," he said.

With that in mind, Schmidt said it is essential that "the small start-ups with funny names get founded and get funded."

He applauded Obama's promise to double federal funding for basic research, calling it "the core aspect of America's competitiveness," but one that is dependent on government funding.

Other steps can be taken to help the U.S. maintain its competitiveness, he said, such as reforming visa policies for skilled workers.

"We train these people, we bring them to the country, and then we don't give them a visa to work here where they would pay lots of taxes," Schmidt said.

As the government embraces innovative reforms, it should reform its own practices, Schmidt said, to create more public engagement and restore trust in government.

"We can stream almost all public meetings," he said. "The bandwidth is there, so why don't we get more people involved?"

Stephanie Condon is a staff writer for CNET News focused on the intersection of technology and politics. She is based in Washington, D.C. E-mail Stephanie.

Monday, March 31, 2008

Link Buying Replaced With Bartering

Google Time Warp Edition

Here's a hard truth for the hardliners to swallow: Outlawing something sometimes has worse consequences than the thing outlawed. Or, as the mob tried to tell Congress once: Prohibition's a bitch.

Pardon my French. I'm descended from Appalachian bootleggers.

Google's recent and notorious hard line stance against paid links is resulting in something quite predictable: The disaffected are leveraging every back-alley strategy they can think up. At least it doesn't involve exploding trailers, tripwires, or bullets.

Andy Beard was a bit of a pioneer on the link-laundering front; his (complicated) strategy for masking paid links got some attention last month. But simpler tactics are emerging, some inspired by Google itself.

One of them, which is the digital-world equivalent of impersonating a police officer is destined for a crackdown. Dave Naylor points to (and thus becomes a bit of a narc) what appear to be Google ads but are really nicely done spoofs.

Now that's pretty sneaky.

John Andrews reports another method, which Google would have hard time targeting since the idea came from them to begin with. Instead of buying links, barter for them, which makes for a weird 21st Century currency time warp.

It's so dreamy, oh fantasy free me/ So you can't see me, no not at all/In another dimension…

It's just a jump to the left and then a step to the right to find Google rewarding volunteer participants at the Google blog with juice-filled back links. Andrews gets a little dramatic in his analogies (so do I, for that matter) comparing Google to a casino and SEOs to card-counters before suggesting Google is actively looking to destroy the entire SEO industry.

There is a nugget of reason within this paragraph, though. See if you can find it. (Hint: It's in bold type.)

The take-away is this, folks: Google is controlling you not for some benevolent reason, but in order to control the currency of the web. It took X amount of effort in those forums, dedicated for free by those posters, to earn a direct backlink from Google’s very popular webmaster blog. What was that worth? Google got to decide. Google thinks it is fine to barter in links without the nofollow… it just wants the price for such links to remain pitifully low, managed by Google. Can you see it now? Do we really need to wait a few more years until it is perfectly clear beyond any doubt that Google has all of the money and there is no room for us to share?

… But it's the pelvic thru-ust/ that really drives you insane-yay-yay-yay-yane.

Bob Massa carries on that idea in this extraordinarily long, but perhaps more reasonable, post, which you can read for lots of good industry insight, or you can rely on Aaron Wall to dig out a solid, actionable nugget. In a smaller nutshell, people will barter links in exchange because:

Either it makes them money, saves them time, provides added value to their visitors or they believe it makes them look good or smart or benevolent to their visitors, their peers, their friends, their relatives, to the search engines, award sites or just about anyone that can make them a buck or stroke their ego.

Or, as it's still known by the revenuers in Washington: You scratch my back and I'll scratch yours.

About the author:
Jason Lee Miller is a WebProNews editor and writer covering business and technology.

Wednesday, January 30, 2008

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